2024 | Professional

MUSE Design Awards Gold Winner

Reconstructing utilitarianism

Entrant Company

Shenzhen Jiashu design co., ltd

Category

Fashion Design - Jewelry

Client's Name

Country / Region

The theme of this jewellery collection is ‘Reconstructing Chinese Numismatic Expression’, reinterpreting this time-honoured utilitarian motif and injecting it with modern aesthetic vitality. For thousands of years, the coin motif has symbolised good fortune and prosperity in East Asian cultures, yet its close association with utilitarianism has somewhat limited the development of aesthetic diversity and individual expression. So much so that it is seen as outdated, old-fashioned and closed by the new generation. Under the influence of global multiculturalism and the increasing pursuit of individuality and self-expression in women's fashion choices, traditional elements such as coin motifs need to be reinterpreted through the lens of modernism in order to maintain their relevance in today's society.



The collection subtly simplifies the ‘ancient Chinese coin’ and embellishes it with lab-grown diamonds to give it a sense of movement and space. The silver chain is interspersed with geometric shapes in gold and silver, creating a staggered pattern that blends tradition and modernity. The gold four-leaf flower embellishment, a symbol of good luck and happiness, is complemented by silver round and square decorations set with lab-cultured diamonds. The visual centrepiece is made up of interwoven gold and silver elements, creating a visual effect of historical flow and aesthetic dimensionality.



The entire design is not only culturally rich, but also modern and stylish. The fluidity and repetition of the elements transcend traditional boundaries, symbolising a challenge to stereotypes. The design is a metaphor for the dynamic balance between fashion and the body, society and the individual, reflecting the evolution of fashion aesthetics and ideologies over time. The harmonious blend of tradition and modernity not only revolutionises cultural symbolism, but also reflects society's shift from bondage to creative freedom.

Credits

Designer
Tian Jiancheng
Assistant Designer
Yangdongsheng Xiang
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