2024 | Professional

MUSE Design Awards Gold Winner

ZTRAW - Foldable Drinking Straw

Entrant Company

THINKTHING STUDIO Limited

Category

Product Design - Eco / Green

Client's Name

Country / Region

Hong Kong SAR

ZTRAW, the foldable reusable straw, was conceived as a direct response to environmental concerns surrounding single-use plastic straws. Crafted from recyclable PP (polypropylene) and TPE (thermoplastic elastomer) materials, ZTRAW combines functionality with sustainability. During its production, a bactericidal silver ion agent is meticulously incorporated into the plastic, ensuring both safety and hygiene for users. When in use, ZTRAW effortlessly transforms into a stable triangular shape—a design inspired by physics principles. Its rigid material allows it to pierce through beverage lids and paper membranes, making it exceptionally convenient. After use, simply unfold ZTRAW for easy cleaning, ensuring optimal hygiene. And that’s not all—each ZTRAW comes with a waterproof synthetic leather pouch, providing both storage convenience and portability. Make a positive impact on the environment with ZTRAW!



As environmental awareness grows, so does the demand for eco-friendly alternatives. From stainless steel to silicone, each type has its own strengths and weaknesses. Enter ZTRAW—a game-changer designed to address these issues and enhance user satisfaction. In terms of hygiene, during production, ZTRAW incorporates silver ions into its plastic material, ensuring effective antibacterial properties. The transparent design allows users to inspect the straw for cleanliness, offering peace of mind. Unlike opaque alternatives (such as stainless steel), ZTRAW provides a reassuring drinking experience. Regarding user experience, silicone straws often struggle to pierce plastic or paper films that cover drinks. ZTRAW solves this problem. Its clever folding mechanism transforms it into a sturdy triangular shape, effortlessly puncturing through obstacles. Plus, it can even puncture those lemon slices in your iced tea!



To promote social inclusion, ZTRAW is lovingly crafted by individuals with disabilities at St. James’ Settlement’s sheltered workshop in Hong Kong. Our team has ingeniously designed an electric stapler specifically for them. This device includes safety features, with these assistive tools, we’re making ZTRAW production a reality within the sheltered workshop.

Credits

THINKTHING STUDIO Limited
Sung Shan Li
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