Less Is More

This project, Huahong Shi Dai Jiu Zhu, located in the center of Wenling City, presents the trend of simplicity and cleanliness in the language of space design. It replaces complex elements with geometric artistic installations, leaving abundant blank space in the rooms, where light grows in harmony with space, and expresses the artistic conception of space that "simplicity" is "minus".



Huahong Shi Dai Jiu Zhu, a sales center, is planned to comprise two floors. In the first floor, the motion line stretches straight and smooth. Unlike the designs of other sales offices, the reception area is not the first visual focus for customers when they step into the space. By sidelining the reception area, the visual design attracts the attention of customers straightly to the grand sand table as soon as they enter the first-floor space. Nevertheless, the designer does not ignore the details in the design of the reception area. Unified and minimalist marble reception counter and background wall give customers a clue to the overall style of the space design as they enter.



The columns, art pebbles and black art products contain a possibility of infinite artistic interpretation in the surface of geometric logic. Gray marble ladders and black handrails extend upward in straight and curved ways, like a path leading to the hall of art, and create a simple, avant-garde artistic conception of space.