2024 | Professional

MUSE Design Awards Silver Winner

guotai•jun ma tong da(achieve immediate success)

Entrant Company

Jincai Printing & Packaging Co.,Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

xuyu

Country / Region

China

Chinese has a special preference for horses, and there is a well-known term called "success immediately upon arrival of the horse", which is used to metaphorize rapid and smooth success.

The whole is in the shape of a square Roman column. The upper part and the lower part are made of aluminum alloy, and the middle part is a 15L large-capacity ceramic alcohol set.

The upper part is the horse head of modern sculpture, fully showing the kingly demeanor and dignity. The lower part is the relief of eight fine horses galloping, which is lively and three-dimensional.

Credits

Design Director
xuyu
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