2024 | Professional

MUSE Design Awards Silver Winner

Days with Bamboo

Entrant Company

Beijing Aidaoge Network Technology

Category

Product Design - Animals & Pets

Client's Name

Country / Region

China

This bamboo-shaped cat scratching post transforms playtime into a fun and safe experience for cats through innovative shape design and material use.
Central to this design is bamboo, a symbol of nobility and refinement in Eastern culture. This cat scratching post captures the natural allure of bamboo, replicating its texture to immerse cats in a playful environment that feels like the great outdoors while pleasing owners with its organic charm. As for material choice, this cat scratching post is covered with bamboo-fiber paper rattan, known for its antibacterial and odor-resistant features. This material selection not only safeguards the well-being of cats, but also fosters a hygienic, fresh home environment and makes daily cleaning a breeze for pet owners. Moreover, the bamboo-fiber paper rattan boasts remarkable wear resistance, contributing to a prolonged lifespan of the product. It is also biodegradable to minimize environmental impact upon disposal, demonstrating the brand's commitment to sustainability.
Design ingenuity extends to its structure. This cat scratching post features a three-part assembly design, allowing cat owners to customize its structure according to specific needs and use each part independently. This versatility provides cats with varying play scenarios, keeping their interest engaged. Functionality meets aesthetics as it doubles as a decorative piece, adorning any home decor with the organic beauty of bamboo and introducing verdant vitality into everyday life.

Credits

Product designer
Orca Wang
Product manager
Rango Wang
Supply chain
Chao Zhang
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