2020 | Professional

MUSE Design Awards Gold Winner

Magouemon

Entrant Company

cosmos inc.

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Magouemon & Co.Ltd

Country / Region

Japan

Magouemon,as a supreme tea farmer/supplier in Kyoto, they are one of the successors of the traditional but very rare tea production method over 400 years.

In spite of their boundless potentialities, they'd been in the serious situation because they couldn't appeal the excellence of their tea products enough to the consumers. It's just because that their present packages were not available to attract people.In order to find a solution, we created the new design concept of their product packages. We simplified the design through inspiration from Magouemon’s clean and premium image and also by using white as its main color. As well as their packages, their new logo was also designed in the hope that they can pass down their traditions in the future.

Additionally, we also suggested them to promote their new casual and affordable product line by developing new packages for products in moderate price range, like souvenirs.

And we’ve currently offered to our client to list a new set of items for making matcha to the international market.

For this selection, they’ve ordered tea bowls made by physically handicapped people.

As one of their social contributions, we believe their activity can provide places for these people to work.Under this new product concept for Magouemon, their particular strength, the superiority from their traditions and the casualness of their product could fuse ideally. This new advantage could differentiate Magouemon definitely from other companies.

Moreover, through this new product design, Magouemon succeeded not only to attract their existing customers with making them amazed and amused, but also to acquire the new layer of customers with giving them expectation and pleasure.

Credits

Creative Director / Art Director
Yoshiki Uchida
Designer
Takuya Wada
Designer
Taiki Nobata
Designer
Emi Tsukahara
Designer
Shiori Nagayama
Calligrapher
Kyosui Terashima
Photographer
Mitsuyuki Nakajima
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