JIANAN medical instrument

Established in 1976, JIANAN Medical Instrument Co., Ltd. is a leading provider of medical equipment and supplies in the Yunlin, Chiayi, and Tainan regions. To address aging facilities and enhance customer experience, the company has undertaken a renovation project inspired by the local landscape of the Jianan Plain. The redesign incorporates numerous arcs and curves reminiscent of the plain's terrain, while utilizing a color palette inspired by the green of rice paddies and the brown of the earth. The renovation also includes spatial reconstruction and flow optimization, informed by market research and consumer behavior analysis, to create a new visual space. This comprehensive approach not only establishes a fresh brand image but also significantly improves the consumer experience, fostering a warm, peaceful, and tranquil environment.