2024 | Professional

MUSE Design Awards Silver Winner

Chiayi City Comprehensive Market

Entrant Company

SPOUTDESIGN

Category

Architectural Design - Public Spaces

Client's Name

Chiayi City Government Economic Affairs Department|Huang Min-Huei

Country / Region

Taiwan

Located on Guohua Street in Chiayi City, The West Market, founded in 1912 during Japanese rule, has a long history as a key community hub. However, time and past issues have led to a fading image, empty stalls, and confusing signs. In 2024, the Chiayi City Government sought to renew the market. The aim was to keep the building's unique look while refreshing its image. Inspired by the sounds of traditional markets, the project aimed for a distinct brand. By simplifying the layout and going digital, a youth entrepreneurship base was created. This mix of old and new markets aims to draw younger people, boosting interaction and energy.

Credits

Creative Director
Hu,Ting-Yao
Executive Director
Lee Chin Yuan
Marketing Officer
Zhou,Nan
Marketing Officer
Peter Pan
Marketing Officer
Ching Hsiang, Wang
Project designer
Weng Ping Chen
Project designer
Wang Yu LIn
Project designer
Chiang Chung-Cheng
Project designer
Tsai Pei-Yin
director
Huang Yi-Hao
director
Hsu, Yuan-Cheng
video clip
Jiang, Yong-Hao
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