2024 | Professional

MUSE Design Awards Silver Winner

2024 Blossom on Route 7:Hydrangea and Daylily

Entrant Company

Tigresswings Ltd.

Category

Conceptual Design - Exhibition & Events

Client's Name

Department of Agriculture, Taoyuan City Government

Country / Region

Taiwan

“2024 Blossom on Route 7:Hydrangea and Daylily” focuses on the floral industry along Taiwan's main Route 7, highlighting the Hydrangeas in Taoyuan City's Fuxing District and the daylilies in Daxi District. This event aims to connect local communities, shape the related discussions, and generate sustainable economic value by attracting visitors and promoting agricultural economic cycles.
First of all, one of the themes is the daylily (Hemerocallis fulva L.), historically known as "forget worry" and referred to as "remedy for sorrow" in the “Compendium of Materia Medica”. This plant is a traditional Chinese medicinal food known for its calming effects. It is also a plant with both ornamental and nutritional value. Daxi District, with its unique geographical and climatic conditions, is well-suited for cultivating daylilies. The district supplies hundreds of thousands of daylily plants to northern Taiwan.
Secondly, the agricultural tours within the event provide participants with an in-depth experience of local practices, closely linking agricultural education with the promotion of sustainable development. Not only to support local agriculture and reduce the carbon footprint associated with food transportation but also to promote the sustainable use of natural resources. Regarding transportation planning for the event, promoting the concept of carpooling, the event encourages green transportation and low-carbon travel, enhancing visitor experience and satisfaction. Additionally, the event aims to raise environmental awareness, reduce traffic congestion, lower carbon emissions, and promote sustainable development.

Credits

Daxi Baiji Leisure Agriculture Area
Tai Qi Tao Hua Yuan Leisure Agriculture Area
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