2020 | Professional

MUSE Design Awards Gold Winner

Red Crystallization Strategy - Stylish Dietary Supplement

Entrant Company

TAIZAKU BIOTECH CO.,LTD.

Category

Packaging Design - Health & Wellness

Client's Name

TAIZAKU BIOTECH CO.,LTD.

Country / Region

Taiwan

Red Crystallization Strategy EX is a premium dietary supplement newly released by TAIZAKU. With its Japanese patent and stylish packaging, TAIZAKU makes the product look distinctively from competitive products with traditional appearances.

To communicate with its young target audience, a deluxe and fashionable image is set to differentiate the brand from rivals. The matte silver foil paper and glass bottle bring a subtle metallic luster that properly fits the preference of the target audience.

To focus more on the Japanese patent, a rational and professional image is presented through Japanese characters and functional elements to strike a balance between product information and brand image.

In accordance with the professional image, packages are arrayed rigorously in the photoshoot. The red crystals are used to depict the severe pain from the MSU crystallization and have a strong impression on the target audience.

Credits

Designer
YIN,TZU-CHI
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