2024 | Professional

MUSE Design Awards Silver Winner

001 Building Block Jiang-flavour Baijiu

Entrant Company

Shenzhen Xiangchu Wine Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

001 Building Block Jiang-flavour Baijiu is a meticulously crafted baijiu that not only excels in its quality but also makes bold breakthroughs in its exterior design. Its packaging breaks the tradition by cleverly integrating popular contemporary elements such as building blocks, blind boxes, and cultural creativity, which makes it a unique product that combines both interest and sociability.

Presented in a cubic form reminiscent of a delicate building block, the packaging is divided into three sections: top, middle, and bottom. The middle section is a frosted transparent design with wave-like protrusions, which mimics the gentle flow of the liquor. The bottom is designed with four cylindrical protrusions, while the top has four precisely corresponding concave holes, which ensures the seamless splicing function. Also, this design uses micron-level snap standards to ensure precision and stability during assembly, which allows two or more bottles to connect seamlessly as building blocks. It creates a novel "stacking toast" experience and redefines the traditional toasting ceremony. When gathering with friends, you can not only share fine spirits but also enhance emotional connections and add more fun through the unique bottle-stacking toast. This design has undergone hundreds of tests to ensure its functionality in stacking and building various creative shapes such as a Tianchi Lake or a castle.

Moreover, the choice of four bottle colors meets the personalized preferences of different consumers, making it an ideal choice for gift-giving or personal enjoyment. The color selection of the outer packaging is equally thoughtful, with bright green as the main tone paired with a cyberpunk-style typography, it showcases a young and fashionable atmosphere.

001 Building Block Jiang-flavour Baijiu, through its innovative design and high-quality assurance, is committed to combining the new trends favored by young people with traditional Baijiu culture to inject more fun and warmth into modern life. Whether enjoyed alone or shared with friends, you can always experience the unique charm and beauty of it.

Credits

Baile Bian
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