2024 | Professional

MUSE Design Awards Gold Winner

AI Gives the Beauty of Solar Terms

Entrant Company

Baidu Online Network Technology (Beijing) Co., Ltd.

Category

Conceptual Design - Artificial Intelligence (AI)

Client's Name

Country / Region

China

The accelerated pace of globalization and modernization has significantly transformed people's lifestyles and cultural perceptions, putting traditional Chinese culture—such as festivals, customs, and folk arts—at risk of being forgotten and marginalized. The 24 solar terms, as a crystallization of ancient agricultural wisdom, not only reflect the Chinese nation's profound understanding and respect for natural laws but also carry rich folk culture and deep emotional memories. As traditional farming lifestyles gradually disappear, people's awareness and appreciation of these solar terms have notably faded.

Baidu integrates artistic aesthetics with traditional Chinese culture, inheriting the simplicity and understated beauty of Chinese style while combining modern aesthetics. Classic Chinese elements are seamlessly incorporated to create a unique new Chinese aesthetic.

Baidu is committed to integrating AI technology with traditional culture, promoting the symbiosis of AI and traditional culture. Utilizing SD generation technology, Baidu has developed the LoRA model in a new Chinese style for its search engine, efficiently and innovatively presenting the visual expression of traditional solar terms culture. Through search, Baidu enables more people to deeply experience the charm of traditional culture, thereby fostering the dissemination of Chinese traditional culture.

Baidu integrates AI technology with traditional culture, combining the 24 solar terms' heritage with AI-generated imagery to blend Eastern aesthetics into modern design. This approach captures the natural transitions and cultural emotions of the solar terms, creating a unique Chinese-style visual. Utilizing its search and encyclopedia resources, Baidu offers a comprehensive platform for learning about the 24 solar terms. Users can easily access information on their historical origins, cultural meanings, agricultural activities, and folk customs through search capabilities.

Users can search to find specific solar term dates and use images to understand agricultural activities and cultural customs associated with each term. Additionally, users can explore themed pages on Baidu Baike to gain further insights into the cultural meanings of these terms. Baidu also offers exclusive solar term sharing cards to enhance interaction among users, allowing them to share and deeply experience the charm of traditional culture, thereby promoting its inheritance and exchange.

Credits

Yujie Shi
Yong Zhang
ZhaoLong Ding
Tong Yue
Huan Li
Wen Zhang
YuZhe Guo
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