2024 | Professional

MUSE Design Awards Gold Winner

The 7th Gen Ladies' Knitted Blazer

Entrant Company

AMORETU INTERNATIONAL TRADING GROUP CO.,LIMITED

Category

Fashion Design - Prêt-à-porter / Ready-made

Client's Name

Jane

Country / Region

Hong Kong SAR

This Amoretu knitted blazer features a slim fit and structured silhouette, exuding simplicity, fashion, and grandeur. Crafted with stretchy knitted cotton and wool as the main fabrics, it enhances the garment's inclusivity and comfort, breaking free from the constraints of traditional blazers that restrict arm movements. The overall relaxed fit allows for a natural and casual wear, making it suitable as both formal workwear and daily casual attire, practical, versatile, and elegant.Traditional wool blazers have limited elasticity, making it inconvenient to raise arms when worn. Women's body curves lead to a poor fit with traditional blazers, forcing many to opt for expensive custom tailoring and putting in extra effort for maintenance. Amoretu carefully selects machine-washable stretchy knitted cotton and wool as the main materials, which are wrinkle-resistant, wear-resistant, pill-resistant, shape-retaining, and highly elastic, ensuring no sense of restraint when worn. The fluffy merino wool gently locks in body heat, adding warmth to the product.The tight "four-empty-one-turn" knitting technique not only retains the structured feel of traditional blazers, but also utilizes the natural elasticity of the knitted loop structure to increase the garment's inclusivity and elasticity, providing a more comfortable wearing experience. This knitting method enhances the three-dimensionality and layering of the fabric, making the knitted product more visually appealing and artistic. It also reduces cutting waste during the textile process, unlike traditional blazers that require large pieces of fabric, resulting in material waste and loss.The garment pieces are scientifically and reasonably segmented, fitting the human body curves, simple yet stylish. The silhouette falls between H-shape and X-shape, more waist-defining than straight cuts and better at concealing the waistline than cinched waist blazers, creating a slimming effect.The classic blazer collar design features sharp lines without being rigid, crafting a capable professional women's style, perfectly interpreting elegant feminine charm. The regular shoulder design incorporates a thin shoulder pad, making the wearer appear more upright and better showcasing the capable, elegant demeanor and positive spirit of career women.



Credits

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