2024 | Professional

MUSE Design Awards Silver Winner

Octopus 3.0 Baby and Toddler Shoes

Entrant Company

ZHE JIANG SEMIR GARMENT CO.,LTD.

Category

Product Design - Baby, Kids & Children Products

Client's Name

Country / Region

China

Octopus 3.0 Baby and Toddler Shoes introduce the Octopus 3.0 outsole for enhanced safety to facilitate babies to learn to walk. Unlike conventional toddler shoes, this product incorporates octopus-inspired suction cups through bionic technology into the outsole to enhance grip. The outsole also embraces various textures and deep groove patterns to improve the slip resistance, with a coefficient of friction of 0.25 (standard requirement: 0.15) in wet conditions, preventing babies from slipping during walking. The heel adopts elevated support to protect and stabilize babies' ankles. The upturned-toe cap wraps babies' toes and reduces the risk of bumping toes. The outsole is optimized with bionic lightweight materials to be softer and 20% lighter than the Octopus 2.0 version and regular soles. The pioneering soybean fiber anti-mold and anti-bacterial insole enables a sterilization rate of 99% while ensuring excellent softness and comfort.

This product translates the brand's resolve to protect the environment into action. The toe cap and heel apply eco-friendly and recyclable corn fiber bio-based materials, which offer exceptional drapability, softness, moisture absorption, and breathability and can be decomposed into carbon dioxide and water after being discarded, not harming nature and humans. The inner utilizes silky, resilient, and thermal velvet to protect babies' tender skin, making the shoes suitable for babies in cold winters.

This product takes a coffee-milk-inspired brown-white color scheme and a flowing three-dimensional design. The outer side blends flowing coffee and white milk foam through a lenticular printing process, showcasing a layered dynamic visual effect, breaking the regular appearance design.

Credits

Xu Tingting
Jin Gu
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