2024 | Professional

MUSE Design Awards Gold Winner

LANGJIU ESTATE TRIPLE PIN FESTIVAL SOUVENIR BAIJIU

Entrant Company

COMMON’CONCEPT

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Sichuan Langjiu Group Co.,Ltd.

Country / Region

The 4th Langjiu Estate Tripe Pin Festival Commemorative Wine "Estate Day" / "Estate Night" in 2024



The bottle is made of blue and red tones with a crystal body, with red light representing day and blue light representing night. The bottle's mouth glistens with gold, and by rotating the wine box, one can view the different atmospheres of Langjiu's winery during the day and night. The brewing process and brewing philosophy are displayed on the shoulder and neck of the bottle, respectively. The glass section below the bottle uses the same brickwork element as Gold Castle, with a circular relief LOGO emblem embedded, connected to Langjiu's Baoxiang flower decorative pattern, emphasizing the brand's identity.



The outer box is a silver-grey rectangular prism with multiple facets, combining the concept of a revolving lantern. It can support the wine bottle and rotate it for display, allowing the light and shadows to flow, revealing the colorful illustrations on the bottle, and reflecting the clear and bright color of the wine body, creating a warm and pleasant atmosphere, and presenting an exquisite oriental elegance.

Credits

Creative Director/COMMON’CONCEPT
Yushi Luo
Product Director/COMMON’CONCEPT
Chenyao Liu
3D Designer/COMMON’CONCEPT
Jiawei Chen
Joint creation/Sichuan Langjiu Group Co.,Ltd.
Bowei Wang
Joint creation/Sichuan Langjiu Group Co.,Ltd.
Jun Yu
Joint creation/Sichuan Langjiu Group Co.,Ltd.
Chaojun Wang
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