2024 | Professional

MUSE Design Awards Gold Winner

Al Pop-up Bonus Scene of Baidu APP

Entrant Company

Baidu Online Network Technology (Beijing) Co., Ltd.

Category

Conceptual Design - Artificial Intelligence (AI)

Client's Name

Country / Region

China

The Baidu app leverages AI technology to provide diverse emotional feedback and contextually appropriate interactive Pop-up Bonus effects, showcasing not just technical innovation but also a deep understanding and fulfillment of user emotional needs. It functions as an emotional intelligent interaction system, utilizing AI technology to intelligently perceive and understand user emotions based on video content and interaction context. Through a variety of surprising Pop-up Bonus responses, it creates a warm and personalized emotional interaction experience.

Whether it's light interactions like likes and bullet comments or more involved interactions like comments, emojis, images, and videos, the Baidu app platform can provide personalized special effect feedback based on different contexts. This special effect feedback not only enhances the fun of interactions but also provides users with emotional satisfaction in various situations.

The AI Pop-up Bonus theme employs the "Situational Creative Approach" to craft vivid egg stories, creating rich storylines and high-quality visual effects through characters, settings, narratives, and atmospheric rendering. Different themes present unique color combinations to offer users a diverse visual experience.

Multi-Scenario Coverage: Other competing apps only trigger Pop-up Bonus in comments through specific holidays and keywords, lacking interactions like emoji and bullet comments. In contrast, the Baidu platform provides feedback in various complex scenarios and emotional states, offering 242 interactive Pop-up Bonus across 18 series for comments and bullet comments.

Innovative New Mode: The blind box surprise Pop-up Bonusstimulate zero-comment rates. In addition to the standard blind box mode, hidden Pop-up Bonus have been added to enhance the element of surprise and boost interaction rates, serving as a long-term activity investment.

Emotional Comfort and Healing: Provide emotional support to patients with mental health issues such as depression and anxiety, alleviating suffering, and easing stress and anxiety.

Social Interaction and Inclusion: Assist individuals with autism and disabilities in establishing social connections, enhancing social skills, and fostering self-expression.

Quality of Life: Enhance the sense of happiness and well-being among the elderly population, improving their quality of life and promoting community care and support.

Credits

Shi Yujie
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