2024 | Professional
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This project starts from the perspective of indoor public space planning, and takes the life scene of "Gusu Prosperity Map" as the blueprint, and integrates the functions of tea ceremony, culture, exhibition and socialization into a new type of brand experience space by means of "Scene+Content", and continues the expression of modern Oriental and quiet Zen of "Yue" series, so as to create the ultimate Oriental Chinese-style mansion. The new brand experience space integrates tea ceremony, exhibition, socialization and other functions.Integrating oriental aesthetics into community building, from the first step of returning home, reshaping the traditional etiquette, with the "one garden, three halls" homecoming line, reshaping the homecoming etiquette of "to look forward to, live in, and visit", and reproducing the elegant oriental courtyards with minimalist aesthetics.
Credits
Entrant Company
AECOM
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Landscape Design - Open Space Design
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Shenzhen Hu Jinrun Design Consulting Co., LTD
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Packaging Design - Wine, Beer & Liquor
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A.S. Strategy Branding & Communication
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Packaging Design - Limited Edition
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Louis Seven
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Interior Design - Exhibits, Pavilions & Exhibitions