Qingdao Red House Musician Hotel

Red House Musicians "is a commercial consortium that relies on the cultural context of urban architecture, integrates music themed art forms, and embeds the brand value of Qingdao Beverage Group itself. Gathering museums, hotels, cafes, Qingdao Centennial Jazz Bar, music and art workshops, cultural and creative centers, and international music and art exchange centers in one. The architectural complex itself embodies the style characteristics of traditional German architecture, organically integrating with music and art, aiming to create a new landmark of urban cultural theme, regional characteristics, pure music, art exchange, high-end services, and deeply shaping a popular tourist destination for music, art, and culture. Business Planning Proposal for Qingdao Red House Music Hotel Project: Source: Shengde style New Landmark, Vitality Gathering, New Style. Preserving the authentic German style, experiencing and creating more possibilities, organic integration of tradition and modernity, emotional connection between tourists and the city, new landmark of business format - new style of life, vibrant fashion art, warm and fun. The comprehensive development and integrated supporting concept of the "Red House" cultural and tourism project are based on the analysis of multiple value integration. 1. The advantages of comprehensive development and integrated supporting facilities for Qingdao's historical architecture, cultural and tourism projects. 2. Classic Innovation and Innovative Classic Concepts and Techniques Establish a cultural and creative center, deeply cultivate and shape the classic wine series under the beverage group, and enter the "Red House Century Cellar" cultural three-dimensional packaging operation. Creating a 'Red House Cafe', utilizing architectural scenes, natural water resources from mineral water series, Laokuangzunpu tea art ceremony layout, and silk and bamboo orchestral arrangement, to create a three-dimensional sense of form and ceremony, reviving tea art culture to a higher level. For example, two connected North Backyards have been renovated to create the "Red House International Music and Art Exchange Center" and "Red House Music and Art Workshop". Taking advantage of the unique architectural features of single family homes, small rooms, and staggered floors, they have been planned and designed as a music and art exchange space for music education, music production, and instrumental music display.