Vinsic [Effective Nutrition] Series

Vinsic, a leading global health brand from the United States, focuses on "effective nutrition." The upgraded packaging design for the Vinsic product line aims to create a more recognizable brand image and a more communicative visual symbol. To achieve this,we have combined the packaging design with the brand's visual symbol,the "target," creating a strategic new visual that stands out from traditional nutritional supplement packaging.



The Vinsic visual symbol cleverly combines the target element with green leaf elements,better presenting the visual effect of "selecting natural ingredients to create precise and effective dietary supplements." In the newly upgraded packaging series,we have placed the brand's visual symbol at the core,occupying the central visual area of the bottle,thus creating a powerful visual impact.



The product label maintains the stability of the basic visual hammer while flexibly adjusting the color of the "target" and patterns according to the product characteristics and the psychological expectations of the target consumers. This effective matching of visual and product benefits intuitively conveys product information to users,enabling strong associations and memory recall. By enhancing the brand’s market recognition,the decision-making process of consumers is simplified,making the brand more memorable and more likely to be chosen.



Additionally,the labels and bottle materials are made from recyclable,eco-friendly PET materials,contributing to the sustainable development of the planet. The packaging is complemented by a frosted texture, enhancing the product's quality and depth and providing a better visual and tactile experience for consumers.