2024 | Professional

MUSE Design Awards Silver Winner

RELX SPIN

Entrant Company

Shenzhen RELX Technology Co., LTD

Category

Product Design - Hobby & Leisure

Client's Name

Country / Region

China

Facing the dual challenges of the UK’s strict ban on single-use plastics and the proliferation of illegal high-capacity disposable e-cigarettes in the market, the brand has meticulously developed and launched the SPIN e-cigarette. This product not only strictly adheres to the UK Tobacco Products Directive (TPD) but also achieves significant breakthroughs in technological innovation and user experience.

The core advantage of SPIN lies in its innovative V-shaped heating mesh design. This technological breakthrough significantly enhances the vaporization efficiency of the e-liquid, providing users with up to 4,000 puffs, far exceeding that of similar products. Notably, SPIN features a highly integrated multi-flavor pod system. Within a compact space with a diameter of just 3 centimeters, it seamlessly integrates four different flavors. This design eliminates the hassle of frequent pod changes and caters to users’ desire for flavor variety. Users can easily switch between flavors by simply rotating the pod, and a smart indicator light system provides instant feedback to ensure accurate flavor switching. Additionally, SPIN incorporates multiple safety protection mechanisms, such as overcharge protection and short-circuit protection, ensuring a long-lasting and safe user experience. The visible pod design allows users to visually monitor the remaining e-liquid, facilitating better planning and usage. Finally, thanks to its compact and portable design, SPIN enables users to enjoy vaping anytime and anywhere, making it an indispensable fashion accessory in modern life.

Credits

Xiong Zhao
Haohang Guo
Ivs Kong
Zhengxu Hua
Weifeng Chen
Dapeng Liu
Aiqing Liu
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