2024 | Professional

MUSE Design Awards Silver Winner

ORAN-AR Smart Glasses

Entrant Company

ORAN Technology (Hangzhou) Co., Ltd.

Category

Product Design - Gaming, AR & VR

Client's Name

Country / Region

China

The exterior design of the ORAN-AR glasses draws inspiration from streamlined spacecraft and supercar concepts, embodying a minimalist aesthetic that is very futuristic and technological. The frame and body feature a fully integrated 3D-printed design, eliminating the need for screws and cover plates, making them more comfortable to wear. The lenses are made from TAC material, enhanced with multi-layer anti-fingerprint and anti-reflective coatings to ensure a clear visual experience. The buttons and knobs are crafted from 304 stainless steel, showing a premium matte texture. Available in six distinctive colors—White Silver, Silver Blue, Gold Red, Rose Pink, Black Gold, and Bright Purple, the glasses can meet diverse preferences.



The BFLY Butterfly feather style binocular autonomously zoom stereoscopic display system, a core patented innovation, is unparalleled in the global AR glasses industry. This system perfectly simulates the principle of real binocular focus imaging, enabling continuous adjustment from near to infinite distances, allowing AR content to be perfectly integrated with the real world. Additionally, the multi-reflective lens combination imaging system ensures a clear and comfortable visual experience, presenting more realistic spatial AR effects whether in monocular or binocular stereoscopic display, allowing users to transcend their visual limits and immerse themselves in a fantastic realm.



Distinct from other AR glasses on the market, the wireless screen projection function stands out uniquely. Through the wireless screen projection of the mobile phone, it offers a "what you see is what you get" experience, allowing users to say goodbye to the "head-down gaze" habit. Users can not only free themselves from the constraints of handheld devices but also enjoy a rich, immersive reality experience. These glasses not only provide a convenient and comfortable user experience but also bring a new way to interact, making the AR world within easy reach.



Additionally, the use of eco-friendly materials and processes not only meets modern technological needs but also contributes positively to sustainability.

Credits

Fang Yu
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