2024 | Professional

MUSE Design Awards Silver Winner

Explosion-proof impact Retractable Leash

Entrant Company

Shenzhen Petsuper Smart Technology Co., Ltd.

Category

Product Design - Animals & Pets (NEW)

Client's Name

Country / Region

China

This product is a one-button lockable retractable leash with an integrated anti-surge system. It features a reinforced strap and a soft-grip handle, designed to provide pet owners with a safer and more comfortable dog-walking experience. Not only does it boast exceptional durability and safety, but it also offers a comfortable grip and a stylish appearance, making it an ideal companion for pet owners on their walks.

The design inspiration for this product comes from a conceptualized "pet spirit" image, imbued with lively and dynamic characteristics, as if acting as a "liaison" between pet owners and their pets. This design concept cleverly materializes the emotional connection between pets and humans, conveying a sense of youthful vitality. It not only adds fun and appeal to the product itself but also deepens the emotional bond between people and their pets.

The product's design adheres to minimalist principles. With its smooth lines, dot-fading patterns, asymmetrical shape, and non-closed-loop handle, it creates a unique and distinctive appearance that perfectly aligns with pet owners' desire for innovation and individuality.

The simple white and purple color scheme not only evokes a fresh and elegant atmosphere but also symbolizes the relaxed and joyful mood of both pet owners and their pets. The addition of ergonomic design enhances the comfort of the handle grip, improves the feel and control, making it easier for pet owners to manage their beloved pets.

One-Handed Operation: The product supports easy one-handed control, allowing for free and flexible extension and retraction of the leash to adapt to various situations.

One-Button Lock & Anti-Surge Design: The leash is equipped with a short-stroke button for one-touch locking and unlocking. It also includes an integrated anti-surge system that automatically locks when the dog suddenly accelerates forward, effectively preventing surges and ensuring safety.

Strong Tension: Capable of withstanding 70kg of force, equipped with a 5-meter-long reinforced rope, ensuring stability and reliability even under strong pulling forces.

U-Shaped Rope Outlet: After over 100,000 cycles of reel retraction testing, the U-shaped rope outlet ensures 360° free movement, guaranteeing smooth operation even after long-term use.

Credits

Hu Kaiyang
Mo Zhiyou
Zhu Guiming
Wei Jingli
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