ioi maternal and infant products LLC

IOI, a maternal and infant products brand is headquartered in the landmark Wisdom Tower in Hangzhou's Binjiang District, right at the heart of the CBD of this city. The high-rise offers a stunning view of the urban river and the bustling surroundings. The brand's founder infuses her unique female perspective into the products and company innovation, aiming for a blend of fashion, comfort, and fun that defines the brand's culture.



The designer, inspired by this brand vision, uses color and structure to create a dynamic, bright, and diverse office space. By expressing this concept via spatial language, the design embodies the brand's values of novelty, flexibility, and creativity.



Each color added to the space enhances its vitality. Drawing from the brand's main colors and utilizing gradient organic glass for a smooth transition, the design flows with the curves, reflecting a sense of unity and engaging with the soft, romantic purple arcs. The layout features a balanced arrangement, smooth transition, with strength and beauty evident in every detail.



The open office area features a layout structured around a central axis, characterized by clean lines and smooth material transitions that cultivate a sleek and adaptable design ethos conducive to collaboration. The light gray tones unify the space, creating uncomplicated visual depth and emphasizing innovation.



Within this office environment, order and aesthetics, logic and emotion merge seamlessly, embodying the spatial philosophy of “inclusiveness blended with subtlety.” This simplistic approach does not sacrifice agility and fun. By harmonizing shape, color, and texture, the office space not only reflects the brand's essence but also enhances the overall work environment with endless possibilities.