2024 | Professional
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“Embracing My Shadow” is a fashion design project by Yunmoonmoon Group that explores the intricate themes of identity, self-acceptance, and the unique bond between humans and their pets. Inspired by ancient Greek mythology, the project weaves a narrative around the character of Persephone, the queen of the underworld, who symbolizes the duality of light and dark within oneself.
The story follows Persephone, who, while spending time in the underworld, comes to terms with her shadow self—her fears, hidden desires, and the darker facets of her personality. Through this journey, she learns to embrace these parts, understanding that they are as essential as her lighter, more visible traits. This acceptance is visually represented in the collection through the clever use of shadows and light, creating a striking contrast in the designs.
In addition to exploring personal identity, the project delves into the bond between humans and their pets. This element reflects the ancient Greek belief in the protective and loyal nature of animals, often seen as guardians or companions in both life and the afterlife. The relationship between Persephone and her loyal companion in the story emphasizes themes of loyalty, unconditional love, and mutual support, portraying pets as integral to the human experience and self-discovery process.
The collection features models Elina and Alexander, portraying different facets of Persephone's journey and identity. The designs incorporate elements reminiscent of ancient Greek attire, fused with modern aesthetics, creating a timeless and ethereal feel. The interplay of shadows in the photography accentuates the project's central theme, highlighting the beauty found in embracing all aspects of oneself.
By merging ancient mythology with contemporary fashion, “Embracing My Shadow” not only celebrates personal identity and growth but also honors the profound bond between humans and their pets, illustrating how these relationships enrich and complete our understanding of ourselves.
Credits
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Guangzhou Simple Culture Communication Co., Ltd.
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Packaging Design - Limited Edition
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NANCHANG INSTITUTE OF ARCHITECTURAL DESIGN CO.,LTD
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Interior Design - Institutional / Educational
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R+ Studio
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Interior Design - Retails, Shops, Department Stores & Mall
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Suzhou Gold Mantis Construction Decoration Co.,Ltd
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Interior Design - Office