The Cultural Theme Exhibition Hall of the Chinese Long Scrol

The Cultural Theme Exhibition Hall is situated within a 400,000-square-meter industrial park, with its main entrance located on the ground floor of an office building. This project represents an innovative attempt by the design team in the realm of “commercial exhibition,” exploring the “link between design and art.” The team has broken away from traditional, compartmentalized thinking about design and art, making each artwork a central element of the spatial form and employing a range of artistic media to convey sensory experiences. The exhibition hall connects five distinct zones through a winding exhibition route and varied spatial rhythms, showcasing the brand’s cultural essence through twelve artworks that integrate vibrant Chinese elements and industrial characteristics. Inspired by motifs such as auspicious clouds and ancient artifacts, the exhibition features pieces like circular cloud sculptures and copper cloud reliefs. The space utilizes intelligent lighting systems and high-quality audiovisual elements to create an immersive experience. The exhibition hall not only highlights the depth of the brand’s culture but also demonstrates the continuity of life and the unique tension of the brand’s philosophy through dynamic art installations and spatial design, embodying both historical significance and future aspirations.