Chinese Exhibition Area in Bologna Fiere

The project is themed “Reading China,” with the logo composed of Chinese characters. The exhibition area is designed to be grand and simple, combining practicality with artistic flair, in line with international book fair trends. It incorporates elements of Chinese cultural heritage and contemporary cultural symbols, ensuring a strong overall aesthetic, prominent main visuals, and transparent, well-organized spaces. The use of colors is appropriate, creating a neutral visual effect.
The exhibition area features engaging designs like trees and castles, with books displayed to capture children’s attention. Interactive zones such as graffiti walls and story-telling stages encourage children’s participation, imagination and creativity. Plush toys add a touch of fun, with a focus on safety and comfort.
The project includes exhibition displays, cultural experiences, copyright negotiations, activities, and reception functions. The display area is divided into sections for original Chinese children’s books, overseas publications of Chinese children’s books, integrated publishing, and printing and reproduction. The cultural experience section showcases digital interactive products like “The Complete Collection of Chinese Paintings” and “Turang Reading Metaverse.” The copyright negotiation and activity reception areas facilitate copyright trade discussions and cultural exchange activities between publishing units and international publishing organizations.