2024 | Professional

MUSE Design Awards Silver Winner

AOKMAG Nutritional Dietary Supplements Packaging

Entrant Company

Hangzhou JUICI Brand Design Co., Ltd

Category

Packaging Design - Health & Wellness

Client's Name

Country / Region

China

AOKMAG Nutritional Dietary Supplements Packaging is design with a concise and modern approach to help consumers quickly identify what they need and understand the key information of the product.

Embracing a minimalist style, each bottle variety features a flat geometric icon formed by sleek, bold lines. This approach aligns with modern design principles, leaves a stylish and professional impression on consumers, and intuitively communicates the benefits and characteristics of each supplement, striking a balance between visual appeal and practicality. For instance, the liver health coated tablet bottle is illustrated with a simple liver icon, and the astaxanthin soft capsule bottle features an abstract shrimp icon. This allows customers to easily identify what they need at a glance without having to read detailed text, contributing to a more efficient decision-making process. Moreover, the color scheme of each bottle variety is differentiated according to the product attributes. For instance, a bone-like gray hue is used for the glucosamine chondroitin tablet bottle, and a refreshing green hue is chosen for the liver health coated tablet bottle. These distinct colors enhance the differentiation of each supplement and add visual interest to the overall packaging.

To highlight key elements, diverse vibrant color blocks are used as the backgrounds of different icons, creating a clear visual distinction from the accompanying text. This approach is visually striking and facilitates accurate, efficient information acquisition. Moreover, a clear information hierarchy is established by progressively reducing the thickness of elements—from icons to product names and dosage numbers—naturally guiding consumers' attention. This ensures that all essential information is effortlessly accessible, enhancing the overall user experience.

From an eco-friendly standpoint, the bottle label is made by re-pulping and de-inking discarded paper. This approach transforms waste into a sustainable material for enhanced resource efficiency, reflecting the brand's commitment to implementing environmental, social, and governance (ESG) principles.

Credits

Original design/ Hangzhou JUICI Brand Design Co., Ltd
Frank Zhu
Executive design/ Hangzhou JUICI Brand Design Co., Ltd
David Wang
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