2024 | Professional
Entrant Company
Category
Client's Name
Country / Region
Online Education Pioneer
Aim to revolutionize online education, AmazingTalker is a company prioritizes independence, encourages experimentation, and foster continuous growth.
The company had also expanded its business horizons to meet the next generation’s perference by introducing new brand identities: popularity, fashion, and personalization, which requires a futuristic corporate space to reinforce this new image.
Design Concept
Attaining as an inspiring space for younger generations’ creativity, the design concept ’stage’ stands for three key aspects: capturing the straightforward essence of the ‘AmazingTalker Show’, exploring Asian pop culture and entertainment trend, meanwhile studying the core values of generation Z and Alpha.
This concept focused on creating concert atmosphere, establishing brand identity, and optimizing spatial functionality, simutainiously reinforcing company’s operations with maximize functionality.
Design Details
From color schemes to materials, everything is selected to recreate the immersive experience of being on-stage: ambiancing narrow corridors, stage lightings, LED luminous-film celling, reflecting curved glass panels, and stainless steel doors are all devoted to immerse visitors in the allure of pop music.
Not only in the virtual concpet, but also physical elements that were infused with brand identity, all chosen red and metalic metarials like red carpets and metal walls bonded the brand identity with workplace itself, while the letter “A” from AmazingTalker’s logo thoughfully intergrated into triangled shape elements.
A clear layout should faciliates independent operations and supports development efforts, by seperating the entrances to different areas ensured the smooth workflow in the L-shaped office. One provides access to multi-purpose lounge for artist and photography teams, the other connected to main office directly.
Enhanced Work Environment
The workplace plays a vital role as a dynamic ecosystem that inspire creativity and collaboration, supporting employees in AmazingTalker subconciously. Both dedicated filmimg areas for AmazingTalker Show and soundproof studios were designed to attract young professionals to excute the mission of redefining online education.
Conclusion
AmazingTalker’s new office marked guidence for company’s future development in blending education with entertainment, following with multifunctional spaces, intergrated brand elements, immersive on-stage experiences, all strive to embodie AmazingTalker’s vision and identity.
Credits
Entrant Company
Shenzhen Tigerpan Design Co., Ltd.
Category
Packaging Design - Non-Alcoholic Beverages
Entrant Company
Reddy Architecture and Urbanism Group
Category
Architectural Design - Office Building
Entrant Company
Hangzhou Otter Stationery Co.,Ltd
Category
Product Design - Office Equipment
Entrant Company
Guilin University of Electronic Technology
Category
Landscape Design - Infrastructure Landscape