2024 | Professional

MUSE Design Awards Gold Winner

Geek

Entrant Company

Sichuan Guangliang Wine Industry Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Sichuan GoodLight Wine Co., Ltd.

Country / Region

China

The premium Chinese Baijiu, Geek, is the result of collaboration among students specializing in Chinese Baijiu, professional research institutions, and top academic scholars. It is designed specifically for connoisseurs who seek the ultimate taste and are curious about the secrets behind Chinese Baijiu. Geek pays homage to traditional Chinese Baijiu brewing techniques and further integrates modern technology and aesthetics in its packaging.

Inspired by the mesmerizing beauty of the aurora, the bottle features a circle of sleek vertical ridges, embodying modern elegance and highlighting the rarity and preciousness of the product, much like the aurora. These ridges are not just for aesthetics; they also provide a comfortable grip, enhancing user friendliness. The gradient of black and transparent sections creates a visually striking contrast between depth and clarity—the black hue evokes an upscale and mysterious sense, and the transparent part showcases the pure quality of the liquor. Complementing this color scheme are the gold accents on the bottle neck ring and the label. The classic combination of gold and black gives the bottle coordinated and luxurious appeal.

The high-transparency glass used for the bottle enhances sensory experiences on multiple levels. Visually, it allows consumers to appreciate the clarity and color of the liquor, which are key indicators of its quality. Tactilely, the weight and density of the glass offer a satisfying heft in hand, reinforcing the sense of luxury and refinement. This combination of visual and tactile experiences conveys the full-bodied and mellow taste of the liquor. The cap with a metallic ring ensures an airtight seal to preserve the taste and quality of the liquor over time. Meticulous attention is paired to every detail: the label presents all essential information with a concise design that perfectly complements the bottle's refined aesthetic appeal.

Credits

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