2024 | Professional

MUSE Design Awards Silver Winner

Sensation Series - Fashionable Business

Entrant Company

ERAL FASHION

Category

Product Design - Textiles / Floor Coverings

Client's Name

Country / Region

China

In the fast-paced rhythm of urban life, every professional woman shines with her unique charm in her own way. To meet the dual demands of contemporary women for both fashion and practicality, we have specially introduced the "Urban Commute Series" down jacket. This down jacket is simple yet sophisticated. With clean tailoring and fashion-forward design, we have skillfully combined the warmth of down with the elegance of high fashion. The textured and tactile fashion fabrics, combined with various direct-fill materials, break away from the traditional monotony of down jackets, seamlessly blending warmth with style.

This series of down jackets adopts a fashion-forward approach, cleverly integrating textured fabrics with a variety of direct-fill materials, challenging traditional norms and showcasing a diverse range of fashion appeal. A refined aesthetic runs throughout, with unique trench coat and blazer elements, combined with delicate leather accents and piping techniques, catering to the needs of multiple dressing scenarios and perfectly embodying the elegance and strength of women.

The zoned down filling technique allows precise filling based on the needs of different body areas, achieving a balance between warmth and aesthetics. The meticulously crafted silhouette, paired with an adjustable waistband, creates a golden ratio figure, concealing flaws while enhancing the body’s curves to showcase a woman's graceful silhouette. The combination of functional lining and thermal retention technology ensures excellent heat-locking performance in the jacket. Additionally, we use double-layer direct-fill channel fabrics to minimize feather leakage, ensuring a smooth, glossy surface. The specially designed urban-printed thermal lining not only resists static and allows for easy wear but also features far-infrared heating technology, providing women with lasting warmth.

Credits

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