2024 | Professional

MUSE Design Awards Gold Winner

Wanhua Chemical Exhibition Center

Entrant Company

Xenario Exhibition Co.,Ltd.

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Client's Name

Wanhua Chemical Group Co.,Ltd.

Country / Region

China

The Wanhua Chemical Exhibition Center, themed "Chemistry For A Better Life," seamlessly integrates science, art, and everyday life to create an innovative multi-sensory interactive experience.



Change is the secret of chemistry’s ability to create new things. Five dynamic themed halls, large mechanical art sculptures, four themed scenes, and an immersive 5D media show vividly reveal the wonders of chemistry and the extensive applications of Wanhua Chemical’s materials through artistic expressions.



The "Transformation" themed art sculpture interprets the innovative power of chemistry through the mechanical rotation and recombination of molecular structures. A 200-degree giant curved screen, combined with a suspended spherical ice screen and an immersive LED floor, creates a global flight experience.A mechanical flip wall composed of over 160 modules forms a colorful product display space with grand visual effects. Four art-themed scenes, blending virtual and real elements, incorporate Wanhua’s cutting-edge technological products. Guided by an original virtual digital presenter, these scenes offer intuitive and engaging interactive experiences, fully showcasing the promising vision of chemistry applied in various fields of the future, including green energy, ecological Construction, smart future, and healthy life.



At the end of the exhibition, around a central crystal module sand table, a large curved projection screen spirals upward like a ribbon, connecting the entire space and immersively portraying a future life built by chemistry.

Credits

Chief designer
Alexander Brandt
Project Leader
Yang Qingqing
Project Director
Liu Mingsong
Project Leader
Qu Li
Project Execution
Cheng Cheng
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