Changshu Rural Commercial Bank head office

With the development of modern finance, the new image design of the business hall subverts the cold and rigid image of the traditional agricultural and commercial bank, creates a simple and novel, digital information, modern and scientific atmosphere, reflects the concept of "digital bank, future bank", and creates "a bank unlike a bank".

This project is based on the design concept of the season when all things recover and the swallows return to build nests. The "nest" is vitality and hope, conveying Changshu Bank's hope of bringing a better life to customers by means of financial services. In the "nest" field, the bank is the image of a financial fortress for customers, providing customers with financial savings, value-added financing and other services. At the same time, customers are also the mainstay of bank development, laying the foundation for the bank to incubate and cultivate a variety of services. The establishment of a good relationship between customers and banks can promote mutual benefit and win-win results, and achieve a permanent return.

This project considers the dynamic integration with fashion hot spots, keeping the regional signature, the heat is always new. The design fully considers the embedding of fashion influencer elements (dynamic combination), so that the network becomes the Changshu area's influencer punch card. The curve shape of the top of the business hall is like the tail of the swallow, the wings, and the layers of ripples that skim over the water surface. The shuttle and interweave of smooth curves make the space more dynamic and full of vitality. At the same time, it echoes the swallow pattern on the glass wall of the wall, showing the overall interior style of warm and comfortable, simple and close to the people, so that customers feel affinity and sense of belonging. The space surrounded by wooden grille devices in the low cabinet area creates the spiritual field of the "bird's Nest". The semi-open layout expresses a warm, comfortable and friendly atmosphere. The desktop touch screen equipment provides customers with "face to face" communication and experience the feeling of being at home.