Pernod Ricard ICD Brookfield Place Offices

Designed by SAY Studio, Pernod Ricard's new offices in ICD Brookfield Place embodies their raison d’être: to be créateurs de convivialité. Pernod Ricard is one of the world’s leading premium spirits companies, and, for its Gulf offices, they wanted to provide a connected, immersive brand experience. For Pernod Ricard, convivial experiences are simple, genuine, direct and authentic, shared moments can bring happiness. So, it was a priority for the design team to create a space that embodied the brand's ethos and fostered connections within the space.



The design emphasizes "conviviality at work," ensuring the office space offers a blend of quiet, focused areas and collaborative zones. This balance caters to various working styles and fosters meaningful relationships among employees and customers. The open-plan areas are designed with semi-partitioned desks, natural light, and high-performance acoustics to create a comfortable and efficient workspace.



Incorporating visual elements from Pernod Ricard's iconic brands into the meeting spaces was a key design driver. Each room's material and color palette reflect a specific brand's identity, with integrated colors, lighting, furniture, and accessories that embody the brand's spirit. Meeting rooms are strategically positioned around the core to maximize natural light in social hubs and working areas.



The design reflects Pernod Ricard's belief in the enrichment found in diversity, allowing for genuine, direct, and authentic shared moments. Floor and ceiling finishes form aesthetic connections that weave

the space together, maintaining an effortless, relaxed vibe. Convivialité is Pernod Ricard's business and their raison d’être. Their new workplace translates this concept of conviviality into physical space by creating a warm and welcoming space for their people and clients to gather.



Pernod Ricard believe that "we're all enriched by the differences we find in others", and the design of their new space allows for simple, genuine, direct and authentic, shared moments that can help find those differences and the common ground between them.