2024 | Professional

MUSE Design Awards Silver Winner

QED Electronic Transmission Kit for Road Bikes

Entrant Company

Qingdao Magene Intelligence Technology Co., Ltd.

Category

Product Design - Accessories

Client's Name

Qingdao Magene Intelligence Technology Co., Ltd.

Country / Region

China

QED Road Bike Electronic Groupset, tailored for cycling enthusiasts, is a revolutionary product that integrates modular design, high performance and high intelligence.
Its core highlight lies in modular design: the groupset (supporting caliper brakes, disc brakes, etc.) gives users unprecedented freedom to easily change the brake as needed without purchasing additional shifters, achieving better flexibility and higher cost performance; each component can be removed separately, which greatly simplifies maintenance and upgrade processes to effectively reduce maintenance cost and time. Furthermore, the product boasts excellent downward compatibility, able to be an optimized alternative to a wide range of mechanical groupsets with different gear ratios on the market, ensuring a seamless shifting and cycling experience for users.
As for material selection, QED Groupsetmainly utilizes high-strength and lightweight magnesium aluminum alloy and carbon fiber, which not only minimizes the weight, but also enables cyclists to better control the bike and enjoy a more comfortable cycling experience. Another plus point should attribute to its high intelligence, which adds more convenience and fun to the cycling process. Benefiting from the intelligent features including custom buttons, the dedicated smart APP and automatic gear shifting function, cyclists can effortlessly tackle outdoor adventures and indoor training, enjoying a brand-new cycling experience empowered by high technology. Additionally, the design team has meticulously selected electronic components and continuously optimized circuit design to realize the product’s stable work under low power consumption, with the seatpost battery serving as a charger for the product to significantly extend the overall battery life for a more worry-free cycling journey.

Credits

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