2024 | Professional

MUSE Design Awards Platinum Winner

Huai Jiu Shuang Shi

Entrant Company

DANSHENG CREATIVE

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

GuoTai Huai Jiu

Country / Region

China

The design inspiration of Huaijiu Double Lion Wine comes from the ancient Chinese cloisonn é copper body cloisonn é enamel. Cloisonn é is regarded as a national treasure and is used as a gift for foreign guests in diplomatic relations. Huaijiu Double Lion Wine inherits the classic and offers the world a magnificent and dazzling Eastern wine. The vessel is a classic cylindrical shape, and the "Huai" character of the brand name is presented in calligraphy in the middle. The main design element is the guardian mythical beast Suanni Lion in ancient Chinese mythology, with one left and one right guardian, which perfectly echoes the brand name of Huaijiu Lion. Surrounded by auspicious clouds, cranes, and Baoxiang Huajiang Cliff patterns, it maximizes the display of China's brilliant traditional culture. The lower part showcases the natural environment of the wine producing area and China's profound brewing culture. The bottle cap is inspired by traditional Chinese gold inlaid jade craftsmanship. The front and back of the auspicious beast are blessed with precious jade, with a circular shape symbolizing "the sky is round and the earth is smooth, everything is prosperous". Paired with high-precision matte gold craftsmanship, it is exquisite, delicate, and lifelike. The overall design combines the ultimate sensory styling of corporate culture, Chinese mythology, and brewing culture, presenting a simple and elegant visual feast with solemnity and elegance.

Credits

designer
SITAI MA
Illustrator
XU XU
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