2024 | Professional

MUSE Design Awards Silver Winner

Lyra

Entrant Company

BeiJing Topnew Info&Tech co.,Ltd Shenzhen Branch

Category

Product Design - Digital & Electronic Devices

Client's Name

Country / Region

China

Lyra, as a watch rooted in the needs and aesthetic taste of female users, subverts traditional watch design dominated by masculine and neutral styles, practical and aesthetically pleasing.

Its design ingeniously transforms the gentle but resilient characteristics of modern women into an artistic visual language. The small, exquisite body with fluid, elegant lines caters to the aesthetic needs of working women. In terms of colorway, the product provides multiple options, ranging from classic, versatile colors to distinct, vibrant colors. Each color scheme aims to evoke resonance with specific women while achieving the harmonious coexistence of colors. Committed to premium quality, the watch adopts the sapphire crystal, 316L stainless steel case and eco-friendly PU strap, ensuring durability, aesthetic pleasure and environmental friendliness.

As for functionality, Lyra creates a multi-dimensional women’s health management ecosystem (supporting daily physical & mental health/night sleep monitoring, basal body temperature tracking, period prediction, etc.), aiming to offer comprehensive health monitoring and guidance. Besides, its custom features and emotional design significantly improve the interactive experience, making the watch not merely a monitoring device, but a sweet friend for female users. The specially added female-only exercise modes, coupled with breathing adjustment guidance, professional exercise data monitoring and personalized training plans, spur women to actively engage in exercise and develop a healthy lifestyle. Giving full consideration to ergonomics, the product is meticulously designed to perfectly fit the wrist of women, and introduces a hemispherical resin button to the crown, greatly enhancing the wearing comfort and convenience of use. Additionally, multiple ways of interaction, like gesture recognition, touch control and crown rotation, ensure more intuitive and convenient operation.

Credits

Zhi Wei
Xiaoyue Ban
An He
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