2024 | Professional

MUSE Design Awards Silver Winner

Beauty Market

Entrant Company

Zhenan Qin

Category

Interior Design - Retails, Shops, Department Stores & Mall

Client's Name

Zhenan Qin

Country / Region

China

China's commercial landscape is undergoing a new wave of transformation. In a time of economic downturn, people increasingly seek minimalistic and clean spaces to cope with the external chaos and uncertainty.

What kind of commercial spaces do our cities truly need?

They should be local, vibrant, and youth-oriented, with a strong core product competitiveness and emotional resonance within the space.

Uniform shopping malls lack vitality. As we pursue transformation, we aim to create something classic yet innovative, preserving the essence of daily life while also being leading-edge and pioneering. The space should be neutral, perfectly showcasing the products, and easy to maintain. Therefore, we have chosen a calm, neutral metal material palette. When the warmth of human life is infused into neutral metal elements, it introduces a sense of sculptural and futuristic aesthetics—a balance between the present and the future, between sensory pleasures and spiritual fulfillment.

The abundant use of greenery and renewable VI materials express our commitment to low-carbon, sustainable practices.

Our long-term goal is to give back to the market, support the well-being of the community, and guide consumers toward healthier lifestyles. We aspire to be a trusted advisor in balanced, healthy meal planning and provide a superior service environment, gradually enhancing the quality of life for people in China through retail.

Credits

Zhenan Qin
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