MINISO LAND - MINISO’s IP-design Wonderland in Indonesia

MINISO LAND in Indonesia is the world's largest MINISO store, spanning 2,941m2. Centered around MINISO's “Life is For Fun” philosophy, this flagship transforms the shopping experience into a magical adventure, featuring three immersive IP zones and eight interactive areas, with the expansive storefront featuring a meticulously crafted, dreamlike decor that captivates from the outset. Each zone is designed with distinctive IP-themed elements, creating a magical atmosphere that delights consumers of all ages and invites them to explore many of the world’s favorite IPs.

The Harry Potter Zone immerses visitors in the world of Hogwarts, incorporating elements from the four Hogwarts houses to create distinct areas within the space. Featuring intricate details reminiscent of the iconic school for wizards, this area creates an enchanting ambiance that sparks the imagination. A notable feature is the Platform 9¾ photobooth area, where customers can capture magical memories inspired by the movie.

In the Sanrio Zone, also known as "Rainbow Dreamland," consumers are greeted by a whimsical candy scene in vibrant pink and blue hues. The flooring is adorned with daytime rainbows, which harmoniously complements the adjacent Disney Zone's starry night design. This area evokes a sense of childlike wonder and playfulness, creating a visual feast for visitors.

The Disney Zone captures the joyful spirit of Disney with thematic decorations such as a train and castle bringing customers into the wonderland. This zone is linked by a starry night flooring that mirrors the Sanrio Zone's daytime rainbow decor creating a seamless transition and a magical environment.

The store also features eight interactive product experience zones: from Perfumes, Fragrances, and Blind Boxes, to Snacks, Toys & Stationery, and a Rest area. The Fragrance Zone is a standout highlight, attracting consumers with a giant flower installation and flower wall interspersed with different scents creating a sensory "Flower Fairy" journey. Custom shelving and displays enhance this zone's elegant and whimsical atmosphere, showcasing creative solutions that elevate both form and function. In the Snacks and Toys & Stationery areas, MINISO’s original IP, MINI FAMILY, with its loveable character penguin PENPEN, are integrated to foster a lively and playful environment.