MINISO’s Costal-Themed IP Collection Store in Santa Monica

MINISO’s upcoming Costal-themed IP Collection Store in Santa Monica, California, is a beacon of beach vibes inspired by the city’s coastal location. Embracing the sunny surfer paradise, the new store features a unique beach-style Stitch character, one of Disney’s beloved IP characters, creating a special shopping experience that reflects the character of its location. The design epitomizes how MINISO joyfully incorporates local characteristics into designs to create memorable experiences for shoppers.
Occupying 351m2 on the Third Street Promenade, passersby first notice the giant Stitch installation storefront – an unmissable focal point bursting with the character’s cheeky personality. The design builds a connection with MINISO shoppers across the country, echoing the Stitch iconography that featured prominently in MINISO’s New York Times Square pop-up, which highlighted Angel – Stitch’s “boojiboo”(as they call each other).
This thematic continuity not only reinforces MINISO’s commitment to bringing beloved IPs to local consumers, but also reflects the brand's concept and vision, where every detail is carefully curated to evoke emotion and spark joy.
Walking into the store, shoppers will find themed store zones dedicated to many of MINISO’s popular co-branded IPs, including Zanmang Loopy, Sanrio, and Lotso. Each section features meticulously curated displays and decorations, ensuring clear zone separation and creating a smooth flow that enhances the overall customer experience.
Another key design feature of the store is a pink Santa Monica-style tiled wall. The installation is meticulously crafted to showcase the city while providing a beautiful backdrop for shoppers to snap unmistakably Santa Monica selfies. Featuring the city’s iconic landmarks and features, the wall has strong aesthetic value that is perfect for creating social media buzz. The pristine pink color scheme also helps to spread a happy and relaxed atmosphere throughout the store.
The design of MINISO’s upcoming Costal-themed IP Collection Store in Santa Monica highlights how MINISO plans and executes store design with the considered and impactful integration of innovation, globally recognizable IPs, local characteristics, social media-friendly features, engaging installations, and more. The Santa Monica store’s harmonious blending of these elements contributes to unforgettable shopping experiences that reflect the brand’s commitment to spreading joy.