2024 | Professional

MUSE Design Awards Silver Winner

Optima Shell

Entrant Company

FILA SPORTS CO., LTD.

Category

Fashion Design - Sportswear

Client's Name

Country / Region

China

The OPTIMA-SHELL Outdoor Jacket is engineered to enhance the outdoor sports experience for adventurers and nature enthusiasts through advanced materials and technologies.

This jacket introduces the brand's proprietary Optima membrane, which features trillions of nanometer-sized pores per square meter. As a result, the OPTIMA-SHELL jacket offers 3.5 times more excellent moisture permeability (up to 7100g/m-24h) and two times enhanced breathability (up to 2.32mm/s) compared to the conventional outdoor jacket. These attributes enable the wearer to remain dry and comfortable even during high-intensity physical activities or extended outdoor excursions while significantly minimizing discomfort caused by cold and moisture.



The OPTIMA-SHELL Outdoor Jacket, inspired by marvellous nature, offers a perfect balance of comfort and protection. It harmonizes superior protection with unrestricted mobility, addressing the rigours of the wilderness as excellent outdoor equipment. Its design prioritizes freedom of movement, allowing users to enjoy hiking, canyoning, or fishing comfortably. At the same time, it provides comprehensive defence against adverse weather conditions such as heavy rain, ensuring enhanced enjoyment of outdoor pursuits.

Credits

More Silver Winners
Packaging
2024
MUSE Design Awards - KUNGFU AIR

Entrant Company

Sichuan Sanlian New Materials Co., Ltd. / Shenzhen First Union Technology Co., Ltd.

Category

Packaging Design - Electronics

Concept
2024
MUSE Design Awards - AutoSync

Entrant Company

Yongkang Yu

Category

Conceptual Design - Services

Product
2024
MUSE Design Awards - DenoiseCircle Bluetooth Earphone

Entrant Company

Shenzhen Lanhe Technology Co., Ltd

Category

Product Design - Audio & Video Devices

Product
2024
MUSE Design Awards - Hugoo

Entrant Company

GRIT INC

Category

Product Design - Baby, Kids & Children Products