2024 | Professional

MUSE Design Awards Silver Winner

CCB Life Elderly-Friendly Version

Entrant Company

CCB Fintech Co., Ltd.

Category

Conceptual Design - Interaction

Client's Name

Country / Region

China

Project Background:

With the accelerated process of global aging, the lives of the elderly have received more attention. The elderly have experienced varying degrees of degeneration in vision, hearing, limbs, and cognition. Most mobile Internet applications target young user groups, with complex interactive interfaces that are not convenient for the elderly to operate. The problem of making smart devices suitable for the elderly has affected the lives of the elderly group. It also reveals that although the Internet is developing rapidly, the previous generation is gradually being marginalized by technology.



Goal:

A life service platform specially designed for the elderly, focusing on life scenarios such as ordering takeout, scanning codes for ordering food, online taxi hailing, digital wallets, and online shopping. With an interactive experience that is easier for the elderly to read and use, it helps the elderly lower the threshold for Internet life and better enjoy the conveniences brought by the digital age.



Features and Design:

1) More Friendly Services: Provide life scene services with the elderly as the main perspective based on the specific life needs of the elderly user group.

2) Simpler Processes: Provide an operation experience suitable for the elderly by simplifying unnecessary processes.

3) Clearer Display: Increase larger fonts, higher contrast, and larger click areas to make reading and operation more in line with the physical characteristics of the elderly.

4) More Thoughtful Care: Add voice broadcasts and vibration feedback to help visually impaired elderly people understand more easily while listening and watching.

Credits

DESIGNERS
Mingchao Chen
DESIGNERS
Wending Zuo
DESIGNERS
Tian Yan
Guidance expert
Shusheng Liu
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