2024 | Professional

MUSE Design Awards Silver Winner

Insight Flow: Iterative Research Solution Empowered by AI.

Entrant Company

Enki.ai

Category

Product Design - Energy Products & Devices

Client's Name

Country / Region

United States

Overview:

When facing global environmental challenges, climate tech is crucial in revolutionizing industries. Insight Flow empowers enterprises by enabling them to customize perspectives based on their unique circumstances, vision, mission, and inspirations, facilitating wise decision-making and seamless energy transitions.



The Problem:

Our users often struggle with unfamiliarity with the climate tech field, and learning it systematically is unrealistic due to busy daily operations. Additionally, for most users, energy-related opportunities are still in the early emerging stage. Identifying and integrating energy-related inspirations with their specific business circumstances is challenging, especially researching and digesting process can be super time-consuming.



The Solution:

We understand the businesses' uniqueness and their pain points. So, we redefined the research process, incorporated AI Search to build basic, objective awareness, and introduced AI Training to optimize the insights pool with effective iterations. Keywords are a vital connection between users and their insights pool training, so we designed the training loops with keywords to facilitate users' reading and data training accuracy.



We recognize the importance of integrating objectivity and subjectivity in driving innovative decision-making. So, we designed Input Customization feature that allows users to tailor keywords (prompt words) and their relations for their unique business perspectives.



We also introduced Dynamic Tree Structure and Interactive Heat Map for intuitive mind mapping and rapid essence extraction.



Then, we incorporate all the features in a well-designed nested loop. This creates positive usability cycles to further improve outcome accuracy with multiple end-user controls. This comprehensive solution streamlines information searching with reliable insights, boosts end-user engagement with a higher retention rate, and facilitates informed decision-making for businesses on beneficial climate tech opportunities.



Social Impact:

Many emerging energy-related opportunities, though still need to be determined, hold the potential for significant future profitability. A forward-looking mindset and innovative decision-making are crucial. Rather than persuading and educating people about climate tech, we offer exploratory iterative research solutions that empower users to target their unique opportunities with flexibility, efficiency, and accuracy. This approach embodies our commitment to forward-looking inclusivity.

Credits

Lead UX Designer/Enki.ai
Jing Wang
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