2024 | Professional

MUSE Design Awards Silver Winner

USER BODY LOTION

Entrant Company

Beijing Institute of Technology (Zhuhai)

Category

Packaging Design - Beauty & Personal Care

Client's Name

Wang Yu

Country / Region

China

In the vast skincare market, a product stands out not only through its exceptional quality and efficacy but also through packaging design that captivates at first glance. The "USER BODY LOTION" series features a three-color tube design that is not just a container for skincare products but a perfect blend of art and functionality.



Centered around the concept of "Three Colors Bloom, Joy for Your Skin," this packaging design uses a clever combination of three distinct colors—pink, purple, and blue—to convey the product's thoughtful care and personalized options for different skin types. Each color represents a beautiful vision of a specific skin condition, symbolizing the improvement and pleasure that users will experience with use. The three colors harmoniously coexist, each with its unique character, catering to various aesthetic preferences and skincare needs.



With its distinctive color strategy, clear labels and text, and a simple yet elegant overall style, this design effectively marries product features with consumer needs. It is not just packaging for a skincare product but a reflection of a lifestyle attitude.

Credits

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