INGS

Based on “Skin And Emotional Metabolism System” advocated by the brand, the design team has taken into account five dimensions including color, shape, skin feeling, scent, and emotion to develop this skincare product series. Therefore, the packaging for the skincare product series takes “healing the skin” as the core theme, aiming to improve the user experience and emotionally resonate with consumers.

It adopts pure white as the main color to create a peaceful, healing atmosphere, which, coupled with the transparent bottle, not only emphasizes the natural, pure hyaluronic acid as the core ingredient, but also suggests the powerful efficacy of skin repairing and revitalizing, showcasing the professionalism of the products. This design also aligns well with the brand’s safety concept of “No Nine Major Additives”, further enhancing consumers’ trust in the products.

To highlight “precise penetration” of the products, the bullet element as the core visual language runs through the packaging, which embodies that the products can go deep into the skin and settle problems from the root in an efficient, tailored and precise manner. Such a design achieves the perfect unity of form and function.

To meet modern consumers’ demands for convenience of use and high efficiency, the packaging adheres to the principle of “Reduce”, and features a sunken design to help users easily open the lid with one hand, improving the convenience of use and optimizing the user experience. The transparent bottle invites users to observe the remaining amount, significantly enhancing the practicality and user satisfaction.

Additionally, the outer box adopts the embossing technique to depict the shape of the inner bottle. This approach not only improves the overall tactile and visual textures, but also enables users to quickly identify the products.