2024 | Professional

MUSE Design Awards Gold Winner

Impression Mount Tai

Entrant Company

TAISHAN GYPSUM CO.,LTD

Category

Product Design - Building Technology (NEW)

Client's Name

TAISHAN GYPSUM CO.,LTD

Country / Region

China

The "Impression Mount Tai" multifunctional gypsum board features globally pioneering surface printing technology and a unique packaging design, seamlessly integrating traditional Chinese culture with modern product innovation. The patterns on the gypsum board hold deep cultural significance, while the craftsmanship reflects the artistry of historical traditions.

This series of gypsum boards encapsulates the natural, cultural, and historical essence of Mount Tai. The name is inspired by the pine trees, rocks, and waters of Mount Tai, drawing design inspiration from the mountain's three natural wonders: the Rising Sun at Mount Tai, the Sea of Clouds and Jade Plate, and the Golden Belt of the Yellow River.

Additionally, the design team selected three historical figures closely associated with Mount Tai to represent the product: the Yellow Emperor, Confucius, and Shi Gandang. The Yellow Emperor is the ancestral figure of Chinese civilization, who offered sacrifices to Heaven at Mount Tai; Confucius is the first cultural sage to ascend Mount Tai; and Shi Gandang is a well-known mythical figure from the mountain.

Through these designs, the team has imbued this product series with a cultural depth that has been passed down for millennia, spearheading a new national trend. Moreover, this series of gypsum boards combines aesthetic appeal with practical functionality, earning EU CE and French Indoor A+ certifications. It has become the preferred choice for home renovations in China, recognized by thousands of consumers, and stands as a pioneer and trailblazer in the new era of Chinese gypsum boards.

Credits

Researcher
Li Ren
Researcher
Yong Wang
Designer
Aihua Liu
Designer
Hao Tan
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