Changsha Jiangnan Elegance Sales Center

This interior design project, located on Tianxin Avenue in Changsha's Tianxin District, stands as a cultural landmark developed by CTRC in the Flower Language Series. Drawing inspiration from the Eight Scenes of Xiaoxiang by Song Di, an artist of the Northern Song Dynasty, the project reinterprets elements from ancient paintings, such as Xiaoxiang Night Rain and Wild Geese on the Sandbank, employing modern design techniques and materials to create unique spatial language. This results in a cultural space that resonates with historical significance while exuding a modern ambience.
The project's planning process demonstrates a thoughtful approach by the design team, considering both the distinct regional culture and the functional requirements of the project. The design team aims to honour historical heritage while meeting modern expectations for a high-quality cultural experience. By incorporating iconic elements of Changsha's regional culture, such as Yuelu Academy, the poem 'Qinyuan spring·Changsha', Liling Porcelain of intangible cultural heritage, Chrysanthemum Stone Carving, Liuyang Wooden Movable-block Printing, and Changsha's ancient books and antiques, the project not only showcases the diversity of Changsha's culture but also serves as a vital platform for cultural exchange and preservation.
The interior design ethos prioritizes the harmonious fusion of form and function. Employing a colour scheme based on neutral warm tones, complemented by the ruby hues of Changsha's azaleas, the design emanates a warm and vital atmosphere. High-quality materials like metal, wood veneer, and art glass are thoughtfully employed to elevate the overall texture and artistry of the space through delicate texture contrasts and ingenious combinations. Furthermore, meticulous attention has been given to the selection of lighting. Ranging from basic and accent lighting to decorative and ambient lighting, each light fixture is meticulously designed to provide visitors with a comfortable and pleasant experience full of cultural charm.