Cuckoo City - Pixian Douban (Cultural travel product design)

Azalea city - Pixian Douban was founded in 1688, has a profound cultural and historical background; As a Chinese time-honored brand and Chinese intangible cultural heritage products, how to carry out the innovation of The Times requires not only a sense of history and culture, but also a sense of consumer identity in the current market. Through market visits and research, Shangshan Brand company takes "wide and narrow", "Chengdu" and "craftsmanship" as the visual hammer symbol of cultural tourism, integrating the Pixian Douban brewing process and Sichuan cultural elements symbols (panda, Sanxingdui, facial makeup, Sichuan opera, Sichuan cuisine, hot pot) to jointly represent the international city of Chengdu. This series of products has been listed in the cultural travel channel from 2021, and has been praised by consumers all over the country; The sales of the series exceeded 100 million yuan in 2 years, and the series of packaging also won the gold medal of wide and narrow alley cultural tourism products.