2024 | Professional

MUSE Design Awards Gold Winner

CUI TAI LIQUOR

Entrant Company

HUAKAI BROTHERS GROUP

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Naijun Cao

Country / Region

China

This is a CUI TAI LIQUOR bottle designed with the theme of “The Brewing Origin of CUI TAI LIQUOR”. Design of the bottle focuses on the origin of CUI TAI LIQUOR, located in Erlang Town, Gulin County along the banks of the Chishui River. The bottle’s illustrative design features delicate lines and abundant colors, mainly in shades of cyan, symbolizing nature, vitality, and energy. It vividly depicts the local natural scenery, traditional brewing practices, and profound cultural deposits of brewing, highlighting the brand’s respect for and sticking to the origin culture.



The water source of brewing rolling ahead ceaselessly is one important element in the bottle’s illustrative design. The clear flow rushing out from the mountains embodies the purity and excellent water foundation for CUI TAI LIQUOR, guaranteeing high-quality brewing of the liquor. Erlang Town is surrounded by green hills and rivers and the thick bamboo forest, with the local typical orchids creating an ecologic picture of silence and elegance. This scenery reflects the harmonious symbiosis with nature during the brewing of CUI TAI LIQUOR, conveying a sense of comfort and peace.



The illustration elaborately embodies the key brewing links of CUI TAI LIQUOR, with fine strokes that reveal the brewers’ outstanding craftsmanship and pursuit of excellence. The busy and concentrated silhouettes of the brewers convey sticking to and inheritance of the traditional technique. Each bottle of CUI TAI LIQUOR is a story teller of Erlang Town, offering people not just a sip of the liquor, but also an impression of the ingenuity along the Chishui River.

Credits

designer
Naijun Cao
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