2024 | Professional

MUSE Design Awards Platinum Winner

Sesame Elegance

Entrant Company

Shenzhen Jujin Paper Packaging Co.,LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Weiss Qiu, Peng Tao

Country / Region

China

Sesame Elegance inherits the historical essence of sesame flavor liquor, inspired by the natural shape of the sesame capsule. The four-edged exterior, with its sharp and defined lines, symbolizes resilience and strength, while perfectly showcasing the purity and natural essence of the raw ingredients. The distinctive cap, inspired by the farmer's straw hat, carries the wisdom and heritage of agricultural civilization, imbuing the packaging with a sense of vitality and harmony with nature. This meticulously crafted design seamlessly blends classical aesthetics with modern functionality, offering connoisseurs a dual sensory experience of both visual and taste indulgence.

The bottle body is modeled after the shape of sesame capsule, with smooth lines and a full, rounded form. The cap cleverly mimics the straw hat worn by farmers during sesame harvesting. Paired with a pure green color scheme, symbolizing nature and vitality, the design not only enhances its uniqueness but also represents the hard work of farming and the joy of harvest. The overall design is harmonious and unified, rich with artistic appeal.

The lower part of the bottle incorporates a transparent scale, resembling the way sesame capsules split along the main seam when ripe, releasing a delicate fragrance into the air. The transparent material of the scale allows for an easy glance for user to check the remaining liquid, perfectly complementing the four-edged bottle shape and adding visual depth to the overall design. Additionally, the straw hat cap serves multiple functions, as a small cup or decorative piece, further enhancing the practicality and playfulness.

Sesame Elegance introduces the core of ergonomics, skillfully integrating every detail to pursue an excellent user experience. The user-centred design of the cap and body makes holding and pouring effortless. The flowing waistline enhances grip and reduces slipping, showcasing the designer’s attentiveness and care.

It stands out with unique design, showcasing the rich heritage of agricultural culture through the plump shape of sesame and the clever integration of the straw hat cap. The design process emphasizes the importance of cultural inheritance and innovative thinking, aiming to provide consumers with a fresh visual experience and immersive cultural sensation.

Credits

Weiss Qiu
Peng Tao
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