2024 | Professional

MUSE Design Awards Silver Winner

Dr.Lucheng W&D Maintenance Essence & Cleansing Emulsion

Entrant Company

Guangdong Lucheng Precision Doors & Windows Manufacturing Co., Ltd.

Category

Packaging Design - Household Maintenance & Home Improvement

Client's Name

Country / Region

China

This design features a unique top-and-bottom box format, with dimensions meticulously crafted: the lid measures 292×292×68mm, and the base is 287×287×65mm, creating a balanced and refined visual impression. This size is neither overly large nor too small, effectively highlighting its importance. The use of gold foil printing imparts a luxurious golden sheen, symbolizing elegance and quality; the matte UV coating provides a delicate touch, adding depth to the packaging. The embossed golden logo slightly protrudes, enhancing brand recognition and offering a unique tactile experience for consumers.



The bottle dimensions are 61×61×232mm, designed to be compact and portable for everyday use. The selection of 425g silver cardstock endows the bottle with a certain weight and luster, elevating its class. The gold foil and matte UV treatments are consistent with the gift box, ensuring a unified brand style. The embossed golden logo on the bottle mirrors the design of the gift box, making it more prominent.



The net content is clearly labeled; the gift set contains 1L (2 bottles of 500ml each), promoting transparency and building consumer confidence. The green theme creates a fresh and natural ambiance, aligning with environmental values. The overall harmonious color scheme enhances the brand's unique charm.



Inspiration for the design stems from a focus on high-end quality. The luster and texture of the silver cardstock elevate the product's status and are durable, protecting the product during transportation and storage. The embossed logo, combined with a clean and elegant design and high-quality material choices, reflects the brand's professionalism. The use of green not only symbolizes environmental health but also communicates the brand's commitment to sustainability. The design balances functionality and aesthetics, meeting consumer needs while providing a visual treat.

Credits

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